Bries
A light, airy brand experience for a small roastery that also sells beans online.
- Industry
- Coffee roastery & café
- Type
- Self-initiated design concept
- Audience
- Regulars who want the same coffee at home, and new customers discovering the brand online.
bries

Design objective
Translate the calm of the café into an online shop that feels as pleasant as the physical store.
Key visual decisions

Space and light
Generous whitespace, soft sage tones and product photography with long shadows.
A lowercase brand voice
An italic, lowercase wordmark treatment that feels friendly and unhurried.
Choosing without doubt
Grind and size directly on the product page, with a clear cart overview.
Demo
Interactive demo
bries
DemoCoffee
Kust
Citrus, honey, black tea
Origin: Ethiopia
€12.50
Duin
Milk chocolate, hazelnut
Origin: Brazil
€12.50
Getij
Redcurrant, caramel
Origin: Colombia
€12.50
Demo with fictional products. No orders are placed and no payment details are requested.
This is a design concept for a fictional business. The business, content and data are invented for demonstration purposes. Any resemblance to existing businesses is unintended.
Something similar for your business?
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