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Design conceptFictional brand, not a real client

Bries

A light, airy brand experience for a small roastery that also sells beans online.

Industry
Coffee roastery & café
Type
Self-initiated design concept
Audience
Regulars who want the same coffee at home, and new customers discovering the brand online.

bries

Lightly roasted coffee, by the seaShop the coffee

Design objective

Translate the calm of the café into an online shop that feels as pleasant as the physical store.

Key visual decisions

Coffee bag, cup of black coffee and roasted beans on a sand-coloured stone surface in morning light
  1. Space and light

    Generous whitespace, soft sage tones and product photography with long shadows.

  2. A lowercase brand voice

    An italic, lowercase wordmark treatment that feels friendly and unhurried.

  3. Choosing without doubt

    Grind and size directly on the product page, with a clear cart overview.

Demo

Interactive demo

bries

Demo

Coffee

  • Kust

    Citrus, honey, black tea

    Origin: Ethiopia

    €12.50

  • Duin

    Milk chocolate, hazelnut

    Origin: Brazil

    €12.50

  • Getij

    Redcurrant, caramel

    Origin: Colombia

    €12.50

Demo with fictional products. No orders are placed and no payment details are requested.

This is a design concept for a fictional business. The business, content and data are invented for demonstration purposes. Any resemblance to existing businesses is unintended.

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