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Design conceptFictional brand, not a real client
Ruimte
A restrained, editorial site for a coach whose priority is conveying calm and trust.
- Industry
- Coaching for entrepreneurs
- Type
- Self-initiated design concept
- Audience
- Independent business owners who feel stuck and are looking for direction.
Room to think clearly again.
Coaching for independent business ownersPlan a first conversation
Design objective
Make visitors feel understood before they get in touch, and lower the threshold to a first conversation.
Key visual decisions
Writing as design
A serif set in large, calm lines. The copy gets the room a conversation also needs.
Few choices per screen
One message and one next step per section, without distraction.
Soft, earthy tones
Clay and stone instead of loud brand colours, matching the character of the practice.
This is a design concept for a fictional business. The business, content and data are invented for demonstration purposes. Any resemblance to existing businesses is unintended.
Something similar for your business?
Apply for a free homepage concept, or discuss a project directly.
