Forma
A dark, cinematic homepage for a small strength studio that puts personal coaching ahead of volume.
- Industry
- Boutique strength studio
- Type
- Self-initiated design concept
- Audience
- Adults who want structured, coached training rather than a crowded gym.
Stronger. Every week.
Design objective
Convey what the studio actually feels like: calm, focused and serious. And make booking an intro session as simple as possible.
Key visual decisions
Photography takes the lead
Large, dark imagery with hard side light. Minimal copy above the fold so the atmosphere does the first piece of work.
Tight, condensed typography
Heavy uppercase with tight tracking: direct, confident and still legible on mobile.
Booking in three steps
Service, time, confirmation. No account needed to request a first intro session.
Demo
Interactive demo
Forma
DemoBook an intro session
- Service
- Time
- Review
Demo with fictional data. No real appointment is made and no data is sent.
This is a design concept for a fictional business. The business, content and data are invented for demonstration purposes. Any resemblance to existing businesses is unintended.
Something similar for your business?
Apply for a free homepage concept, or discuss a project directly.
