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Design conceptFictional brand, not a real client

Noord Vakwerk

A warm, careful site for a renovation business that wants to show how precisely it works.

Industry
Carpentry & renovation
Type
Self-initiated design concept
Audience
Homeowners considering a renovation who want a craftsman who thinks along.

Carpentry and renovation in the east of the Netherlands

Craft that lasts.

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Design objective

Build trust before first contact: clear about the way of working, materials and what a customer can expect.

Key visual decisions

A carpenter's hands planing an oak board inside a renovated brick interior
  1. Materials as the palette

    Oak, brick and lime plaster set the colours. It feels like the work itself, not a template.

  2. Process before portfolio

    A calm timeline from first visit to handover, so visitors know what to expect.

  3. Low-friction quote request

    A short questionnaire with photo upload instead of a long form full of required fields.

This is a design concept for a fictional business. The business, content and data are invented for demonstration purposes. Any resemblance to existing businesses is unintended.

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